Welcome to

Radical U

Go Beyond E-Myth with Michael E. Gerber in the only Trade School for Entrepreneurs. 


Follow the proven 8 step business building system used by the most successful entrepreneurs.

Michael E. Gerber:

"The World's #1 Small Business Guru."

~ INC. Magazine

Michael E. Gerber:

"The World's #1 Small Business Guru."

~ INC. Magazine

Welcome to

Radical U

Go Beyond E-Myth with Michael E. Gerber in the only Trade School for Entrepreneurs. 


Follow the proven 8 step business building system used by the most successful entrepreneurs.

The 2 Most Common Problems

Entrepreneurs Face

When your business idea starts as an exciting opportunity but then takes over your life...

The Entrepreneurial Trap

You've created your own personal prison, called a small business; over worked, underpaid, with a big serving of daily stress and feeling exhausted instead of fulfilled. It feels more like a job than a business and you can't just walk away.

  • Working 70 - 80 hours  per week

  • Experiencing overwhelm

  • High stress and anxiety

  • Little or no vacation time

  • Constantly putting out fires

  • Can't find good help

All you really want is the madness to stop! This wasn't supposed to be the American Nightmare...it's supposed to be the American Dream!

The Chicken and Egg Syndrome

You've hit a plateau in revenue and stayed there for a few years. You want your revenue to jump up 2X, 3X or higher but that requires more employees, more equipment or more revenue. Each one is risky to try so which comes first?

  • Fluctuating sales i.e. feast or famine

  • Struggling to hit payroll

  • Can't scale the business

  • Stuck in the "Technician+Manager" role

  • Not dominating your market

  • Can't afford to re-invest for growth

This isn't exactly working like you thought it would.  Can't you just get a Do-Over? What in the world does it take to get this thing you do right?!

How to build your business so it won't ruin your life.

The Ultimate Entrepreneurial

Business Building System

Join Michael E. Gerber's business trade school for 'action takers'. As you learn by doing the work of each step in Michael E. Gerber's ONE-OF-A-KIND, Eight-Fold-Step-Enterprise-Development-System, you'll become the entrepreneur you were always meant to be.


It's literally an entrepreneur creation machine.

  • Step 1: Finding Your DREAM

    Michael E. Gerber has spent his life pursuing his DREAM "To transform the state of small business worldwide" and here we will help you find your DREAM.

  • Step 2: Creating Your VISION

    With your DREAM in hand, you follow the path to discover your VISION for your new company, to realize your DREAM.

  • Step 3: Knowing Your PURPOSE

    With the help of Radical U™, you will formulate the profound impact your company intends to have on your most important customer.

  • Step 4: Declaring Your MISSION

    The Mission is the heart of the entire 8-fold process. Your Mission is to invent the stunningly effective Operating System at the heart of your growing enterprise.

  • Step 5: Your Fulfillment SYSTEM

    It's time to go to work ON your company of One to create your Client Fulfillment System so that it's documented and scalable. It helps you structure what you deliver to your customer or client so you can replicate yourself with other people to do it, rather than just you. Just-you is a job. Just-them is an enterprise.

  • Step 6: Your CLIENT Acquisition SYSTEM

    It's time to wrap your head around attracting a flood of new clients to deliver it to. Your Client Acquisition System, is a three legged stool: Your Lead Generation, Lead Conversion, and Client Fulfillment System. Or what Michael E. Gerber calls Your Franchise Prototype! Your Core Operating System of your ready-to-scale growing Business.

  • Step 7: Your Turn-Key MANAGEMENT SYSTEM

    What's a Business. It's Your Franchaise Prototype times Seven. Seven Three Legged Stools, plus a Turn-key Management System.

  • Step 8: Your Turn-Key LEADERSHIP SYSTEM

    It’s a System which every aspiring Manager can master to become an inspirational Leader. It's Your Business multiplied Seven Times. Seven Turn-Key Businesses, operating as McDonald's does.

“Michael’s understanding of entrepreneurship and small business management has been a difference maker for countless businesses, including Infusion Software. His insights into the entrepreneurial process of building a business are a ‘must read’ for every small business owner. The vision, clarity, and leadership that came out of our Dreaming Room experience were just what our company needed to recognize our potential and motivate the whole company to achieve it.”

Clate Mask

President and CEO, InfusionSoft

“I’ve read countless books on businesses. No business authors touched me as deeply as Michael Gerber has. The E-Myth is exquisite. It combines the spiritual with pragmatic, the functional with the emotional, and the passion with the perspective as few ideas have. My advice to anyone who is determined to build a world-class company is to read this book. You’ll be amazed!”

Jack Canfield

Founder and CEO, Chicken Soup for the Soul Enterprises, Inc.

Radical U

An Immersive Implementation Experience

Here's what you'll get in module one:

52 Weekly Sessions

w/ 200+ Content Videos

Dreaming Room Hot Seat Recordings

(Never been seen)

Watch Live Q&A Coaching

w/ Michael E. Gerber

  • Weekly Training

    Every single week you learn a lesson, then go out and implement it in the real world.

  • 200+ Content Videos

    Hundreds of guiding videos on the proven process of scaling you company to extraordinary

  • Weekly Assignments

    Assignments that help you progress on the path to build your business core and systems

  • Real World Examples

    Tons of Michael E. Gerber's past training materials to support you in each training session. This really speeds up implementation.

  • Quizzes

    Making sure you're understanding them material and taking action is our ultimate goal. You're not alone

  • Hot Seat Interviews

    Watch footage from our Dreaming Room Experiences and see how other business owners developed their big ideas.

I've worked so hard all my life to basically break even and i see my life finally changing through this process, evolving. I see myself taking 100% responsibility for my life and for at least one other..

Kathy A.

Radical U™ Student

I now see that in my life, all the things that I do will never be enough if I don't feel the passion for it.

Judy B.

Radical U™ Student

It's really all about stepping out of the dream, and that making it anything about me is to miss the greatest opportunity in the world. I’m here to create my life by being big enough to concentrate on my clients 100%.

Glenn D.

Radical U™ Student

Our Promise to You

"To Transform the State of Small Business, Worldwide."

  • Stay Affordable

    We're keeping Radical U™ affordable to you and all business owners no matter what stage of business you're in. We're reaching for the dream of transforming the state of small business, worldwide.

  • Committed to Your Success

    100% Commitment to the continued development of new material and the support of you and your fellow student entrepreneurs to achieve success

  • Be Authentic

    We uphold a strict "No Internet Marketing Scams" or sleaze tactics policy here. No FAKE scarcity to trick you into buying something you don't really want. We respect your intelligence.

  • Continuously  Improve

    Constant innovation of the Radical U™ material and strategy to develop our system by utilizing the knowledge from the world’s most successful entrepreneurs.

A Radical U™ assignment I recently did, was truly eye opening. I spotted the difference between a great business (built on the Franchise Prototype model) and the fragility of an owner-operated business (when he/she stops, IT stops) ...and a big Wake Up Call when I assessed my company.


Michael M.

Small Business Owner, Radical U Student

I understand now that I had an "entrepreneurial seizure" and that I never created a business but a job for myself! My OldCo doesn’t have any operations manuals (because I know how to do the job) but moving onto NewCo I will certainly create one. Also, can’t believe I’ve never known any of this information before and feel like it would help so many more people.

Andrew F.

Small Business Owner, Radical U Student

Our Student Care Team

Questions? Please email us right now at StudentCare@RadicalU.com

Luz Delia



Student Care


Student Care

Frequently Asked Question

Here are a few answers to our most common questions

What is the difference between Radical U and our other work at Michael E. Gerber Companies? Is there a difference or is it just repackaged?

What is “OldCo” and “NewCo”, terms used in Radical U? And what is the essential distinction Radical U makes between them?

Does the Radical U course go into detail with the lead generation and lead conversion part with the Client Fulfillment program?

Is the Curriculum something I can do part-time while at another job?

What is a Good Business Plan?

How do you know when you have the ultimate vision... the “world-changing"?

After I pay for the school, does it expire after the first year? Or can I do it over again from the first payment?

I don't have an idea to start with for a new business nor do I have a business, but I want very badly to start and run my own company. Is this a problem, or will you all help me with a business idea?


Questions? Please email us right now at StudentCare@RadicalU.com