Welcome to

Radical U!

It's the Trade School for Entrepreneurs designed by Michael E. Gerber. 


Follow the proven 8 step business building system used by the most successful entrepreneurs.

Michael E. Gerber:

"The World's #1 Small Business Guru."

~ INC. Magazine

The 2 Most Common Problems

Business Owners Face

When your business idea starts as an exciting opportunity but then takes over your life...

The Entrepreneurial Trap

You've created your own personal prison, called a small business; over worked, underpaid, with a big serving of daily stress and feeling exhausted instead of fulfilled. It feels more like a job than a business and you can't just walk away.

  • Working 70 - 80 hours  per week

  • Experiencing overwhelm

  • High stress and anxiety

  • Little or no vacation time

  • Constantly putting out fires

  • Can't find good help

Are you feeling trapped in your business? Are you the only one who knows how to keep it running and making money every day?

Having a never-ending backlog of important "to-dos" that aren't getting done because of the daily distractions, complaints from customers, employees not showing up, phone calls unanswered, emails.....

A popular term for this is "Hustling" and it's glorified in social media. The reality is it's a nightmare of running around like a chicken with its head cut off...as Michael E. Gerber says…”doing it, doing it, doing it! Busy, busy, busy!”  No end in sight!

All you really want is the madness to stop! This wasn't supposed to be the American Nightmare...it's supposed to be the American Dream!

The Chicken and Egg Syndrome

You've hit a plateau in revenue and stayed there for a few years. You want your revenue to jump up 2X, 3X or higher but that requires more employees, more equipment or more revenue. Each one is risky to try so which comes first?

  • Fluctuating sales i.e. feast or famine

  • Struggling to hit payroll

  • Can't scale the business

  • Stuck in the "Technician+Manager" role

  • Not dominating your market

  • Can't afford to re-invest for growth

Are you feeling stagnant in your business? Do you find it challenging to hit those bigger sales numbers you know should be possible?

Are you limited by the amount of work you can handle? Hiring more staff requires more sales to afford them. Plus you'll need time to train them to become effective at their job. This is the growth trap.

Is your competition doing much better than you even though you've done all the right things? What do they have that you don't? What's it going to take to hit that level of income you want?

This isn't exactly working like you thought it would.  Can't you just get a Do-Over? What in the world does it take to get this thing you do right?!

Introducing Radical U™

The world’s only Trade School for Entrepreneurs

By enrolling as a student in Radical U™, you will create:

  • Your Big Dream Idea

    Discover your true talent, what you're deeply passionate about and what the higher purpose your business is made to do.

  • Your Dream into a Business Reality

    Create a crystal clear BUSINESS VISION that fires you up and gets you jumping out of bed with PASSION every day.

  • Your Declaration to the World

    Stand out from the crowd with a Mission that you, your team, and your customers will believe in so strongly they'll be motivated to turn it into their reality.

“Michael’s understanding of entrepreneurship and small business management has been a difference maker for countless businesses, including Infusion Software. His insights into the entrepreneurial process of building a business are a ‘must read’ for every small business owner. The vision, clarity, and leadership that came out of our Dreaming Room experience were just what our company needed to recognize our potential and motivate the whole company to achieve it.”

Clate Mask

President and CEO, InfusionSoft

“I’ve read countless books on businesses. No business authors touched me as deeply as Michael Gerber has. The E-Myth is exquisite. It combines the spiritual with pragmatic, the functional with the emotional, and the passion with the perspective as few ideas have. My advice to anyone who is determined to build a world-class company is to read this book. You’ll be amazed!”

Jack Canfield

Founder and CEO, Chicken Soup for the Soul Enterprises, Inc.

"Work ON your business, not IN your business™"

Yes, this is the man...the myth...the legend.

Do you know Michael E. Gerber?

The mega-bestselling author of 35 “E-Myth” books, in The New York Times™, Business Week, Inc. Magazine, FORTUNE, Forbes and Wired.


Inc. Magazine has named Michael E. Gerber "The World's #1 Small Business Guru".


He's been coaching major breakthroughs for small business owners all the way up to mega successful CEOs for over 40 years. Even today he continues to help his 1-on-1 clients get un-stuck to achieve new levels of business growth.

Do you know The E-Myth?

The Wall Street Journal named The E-Myth the #1 business book…of all time… and has since sold millions upon millions of copies throughout the world, in 145 countries, in 29 languages…and is now taught in 118 universities worldwide.


It has been said that Michael E. Gerber's E-Myth books should be required reading for anyone thinking about a creating a business or for those who have already taken that fateful step.


The E-Myth defines the way out of the constant "doing it, doing it, doing it" in every small business, of learning how to work ON your business rather than working IN your business day after day after day.

Now you can go BEYOND the E-Myth with Radical U™

Learn how to scale your company and build an Enterprise by actually doing it through Radical U™.  Go Beyond E-Myth in the Greatest Action Taking School of it's kind.


Michael E. Gerber, has made it his life mission to Transform the State of Small Business Worldwide with the creation of the Trade School for Entrepreneurs, Radical U™, a school unlike any other on the planet.


Enrolling at Radical U™ will help you discover your DREAM and VISION, your PURPOSE and your MISSION to scale your company, from the Company of One it most likely is, to the Company of One Thousand, it was truly meant to be.

How to build your business so it won't ruin your life.

The Ultimate Entrepreneurial

Business Building System

Join Michael E. Gerber's business trade school for 'action takers'. As you learn by doing the work of each step in Michael E. Gerber's ONE-OF-A-KIND, Eight-Fold-Step-Enterprise-Development-System, you'll become the entrepreneur you were always meant to be.


It's literally an entrepreneur creation machine.

At Radical U! You get Michael E. Gerber's proven 8-step-radical-system for building the perfect business for you to be preeminently successful at leading a transformational life.

  • Step 1: Finding Your DREAM

    Michael E. Gerber has spent his life pursuing his DREAM "To transform the state of small business worldwide" and here we will help you find your DREAM.

  • Step 2: Creating Your VISION

    With your DREAM in hand, you follow the path to discover your VISION for your new company, to realize your DREAM.

  • Step 3: Knowing Your PURPOSE

    With the help of Radical U™, you will formulate the profound impact your company intends to have on your most important customer.

  • Step 4: Declaring Your MISSION

    The Mission is the heart of the entire 8-fold process. Your Mission is to invent the stunningly effective Operating System at the heart of your growing enterprise.

  • Step 5: Your Fulfillment SYSTEM

    It's time to go to work ON your company of One to create your Client Fulfillment System so that it's documented and scalable. It helps you structure what you deliver to your customer or client so you can replicate yourself with other people to do it, rather than just you. Just-you is a job. Just-them is an enterprise.

  • Step 6: Your CLIENT Acquisition SYSTEM

    It's time to wrap your head around attracting a flood of new clients to deliver it to. Your Client Acquisition System, is a three legged stool: Your Lead Generation, Lead Conversion, and Client Fulfillment System. Or what Michael E. Gerber calls Your Franchise Prototype! Your Core Operating System of your ready-to-scale growing Business.

  • Step 7: Your Turn-Key MANAGEMENT SYSTEM

    What's a Business. It's Your Franchaise Prototype times Seven. Seven Three Legged Stools, plus a Turn-key Management System.

  • Step 8: Your Turn-Key LEADERSHIP SYSTEM

    It’s a System which every aspiring Manager can master to become an inspirational Leader. It's Your Business multiplied Seven Times. Seven Turn-Key Businesses, operating as McDonald's does.

A Radical U™ assignment I recently did, was truly eye opening. I spotted the difference between a great business (built on the Franchise Prototype model) and the fragility of an owner-operated business (when he/she stops, IT stops) ...and a big Wake Up Call when I assessed my company.


Michael M.

Small Business Owner, Radical U Student

I understand now that I had an "entrepreneurial seizure" and that I never created a business but a job for myself! My OldCo doesn’t have any operations manuals (because I know how to do the job) but moving onto NewCo I will certainly create one. Also, can’t believe I’ve never known any of this information before and feel like it would help so many more people.

Andrew F.

Small Business Owner, Radical U Student

An Immersive Training Experience

Here's what you get with your One-Time Annual Tuition:

52 Weekly Sessions w/ 200+ Content Videos

Dreaming Room Hot Seat Recordings

(Never been seen)

Watch Live Q&A Coaching

w/ Michael E. Gerber

  • Weekly Training

    Every single week you learn a lesson, then go out and implement it in the real world.

  • 200+ Content Videos

    Hundreds of guiding videos on the proven process of scaling you company, created by the World's #1 Small Business Guru, Michael E. Gerber.

  • Weekly Assignments

    Assignments that help you progress on the path to build the core and systems to scale your company.

  • Real World Examples

    Tons of Michael E. Gerber's past training materials to support you in each training session. This really speeds up implementation.

  • Quizzes

    To ensure you're understanding the concepts and ready to implement, we've created milestones to see your progress.

  • Hot Seat Interviews

    Watch footage from our Dreaming Room Experiences and see how other business owners developed their big ideas.

I've worked so hard all my life to basically break even and i see my life finally changing through this process, evolving. I see myself taking 100% responsibility for my life and for at least one other..

Kathy A.

Radical U™ Student

I now see that in my life, all the things that I do will never be enough if I don't feel the passion for it.

Judy B.

Radical U™ Student

It's really all about stepping out of the dream, and that making it anything about me is to miss the greatest opportunity in the world. I’m here to create my life by being big enough to concentrate on my clients 100%.

Glenn D.

Radical U™ Student

Frequently asked question

Here are a few answers to our most common questions

What is the difference between Radical U and our other work at Michael E. Gerber Companies? Is there a difference or is it just repackaged?

What is “OldCo” and “NewCo”, terms used in Radical U? And what is the essential distinction Radical U makes between them?

Does the Radical U course go into detail with the lead generation and lead conversion part with the Client Fulfillment program?

Is the Curriculum something I can do part-time while at another job?

What is a Good Business Plan?

How do you know when you have the ultimate vision... the “world-changing"?

After I pay for the school, does it expire after the first year? Or can I do it over again from the first payment?

I don't have an idea to start with for a new business nor do I have a business, but I want very badly to start and run my own company. Is this a problem, or will you all help me with a business idea?