Michael E. Gerber:
"The World's #1 Small Business Guru."
~ INC. Magazine
“Michael’s understanding of entrepreneurship and small business management has been a difference maker for countless businesses, including Infusion Software. His insights into the entrepreneurial process of building a business are a ‘must read’ for every small business owner. The vision, clarity, and leadership that came out of our Dreaming Room experience were just what our company needed to recognize our potential and motivate the whole company to achieve it.”
How to build your business so it won't ruin your life.
Not at all just repackaged. At RADICAL U we walk you through the eight essential steps every entrepreneur needs to complete to successfully grow a world-class company. At the end of it, you should have a completely turn-keyed enterprise, ready to “scale for sale.”
That’s the difference between RADICAL U and everything we’ve done before it!
“We believe our way is the most effective way to grow a small company (a Company of One) into a large company (a Company of 1,000). I’m after all the one who invented E-Myth in the first place. I decided to reinvent it so it’s now available for “the smallest of the small”. Yes, You! So everyone can afford it. So everyone can do it. Online. 24 hours a day. Seven days a week. 52 weeks a year! It’s why everybody says: “Are you kidding me, Gerber?! And to whom I say, “Yes, All of that, created by me, for only $479.40, paid one time, for an entire year!?” Yes, Welcome to RADICAL U, where we’re transforming the state of small business worldwide"!
--- Michael E. Gerber
OldCo is the company you’ve got. NewCo is the company you’re setting out to replace OldCo. You go to work ON OldCo to create Sustainability. You go to work ON NewCo to create stunning growth. At Radical U you’ll learn the profound difference between the two. Not only that, but how to go to work ON the first, and how to go to work ON the second, and most important, how to understand the extreme difference between the two. Work every entrepreneur must learn how to do, to apply, to grow.
Yes, it does, as we’ve said continuously, step by step by step. But all in good time. Meaning, until you’ve discovered and communicated your Dream, you don’t get to go to work on your Vision. Until you’re clear about your Vision, you don’t get to go to work ON your Purpose. And so forth and so on. At RADICAL U, we’ve just about completed our curriculum for Year One, and are just now starting to create our Curriculum for Year Two. Exactly the same way we designed, built, launched and grown E-Myth Worldwide, almost 40 years ago! Does it work? Of course it works. And the best news of all, it’s going to work for you. Just like it’s worked for tens upon tens of thousands of small businesses we’ve worked with over the past 40 years. From our Radical U point of view and 40 years of experience working with small business, a good business plan defines your Dream, Vision, Purpose, Mission, Client Fulfillment System, Client Acquisition System, Management System, and Leadership System... in that order.
Doing so will allow you to create a truly entrepreneurial business that grows from a Company of One to a Company of Many... to be scalable and transformational.
Otherwise, the odds, statistically, are against success, beyond simply making a living. And in many cases, expecting a miracle by fixing what you’re doing today, quick as all that as everyone is promising, is a fool’s errand. You can’t fix what you’ve got. You can only reinvent it.
Welcome to RADICAL U!
Where we reinvent it…together!
Absolutely. Yes. And in fact, almost preferable. So when it comes to your current small business – YOUR JOB -- RADICAL U is what you do at the same time as you’re doing it, doing it, doing it. And as that begins to take place, like a simultaneous equation, the way you see what you do will be transformed, the way you do what you do will be transformed, the way you understand what you do will be transformed. In short, at RADICAL U, we awaken the entrepreneur within you. The true Creator within you. The Imagineer within you. You’ll never be the same again. We promise. Do the RADICAL U work, and the RADICAL U work will do you!
With all the books and gurus who say that social media and technology is the whole thing now, what is the Radical U point of view on that? How should we see marketing in these times we are in? What is a Good Business Plan?
Everyone speaking to you about the new age we’re living in, online as opposed to bricks and mortar, are both right and wrong. The simple word “connection” (viscerally) is the key one. Online enables you to broadcast your message; one to one enables to put the heart of the matter into it. While you can buy pretty much everything online today, there are certain elemental things you can’t do online, and which no robot will ever be able to do instead of you. So, the mechanics of connectivity can be systematized, but not the human connection.
Indeed, the founder of Primerica said it best, when he implored his folks, “walk in the kitchen door, not the front door, and never walk in alone! And never sell anything on the first call! -- Just do it like real friends would.” Take that prescription apart and you’ll first and hopefully forever understand the magic underlying the founding and amazing growth before Primerica became Primerica, when “The Coach” held telephone training every week, hot and heavy. Yes, we do “get into that,” but before we get there go back to the beginning of Primerica and you’ll find the key, which is the heart of the matter. In short, while everything’s different today, everything’s the same. As Michael E. Gerber says, so eloquently: “It’s the System Stupid. It’s the System.”
And yes, just like Mary Kay told all her ladies, and as the shoe guys repeated and repeated and repeated: “Just Do It!”
Where the “It” in Radical U’s case, is The System.
Which is The Best Business Plan of them all!
When it solves the worst business problem of them all. And you’ll know that when you do it. That’s why Radical U is built over five years. That’s why it takes five years to complete it.
Because, just like “The Coach” said at Primerica, and Mary Kay said at Mary Kay Cosmetics, and Michael E. Gerber said at E-Myth, until you DO it, you will never understand it. And until you understand it, you’ll never truly believe in it. And if you never truly believe in it, all you are left to do is everything, everything, everything. McDonald’s doesn’t do everything. McDonald’s does McDonald’s. Mary Kay doesn’t do everything. Mary Kay does Mary Kay. Primerica folks don’t do everything. Primerica folks – the most successful ones that is – do Primerica. And only Primerica. And that’s what Radical U is going to teach you, too. To do one thing. The one thing that makes the difference you're sitting out to make. The job we’re confronted with is inspiring you, teaching you, training you, coaching you, mentoring you, guiding you…to discover your One Thing!
Welcome to RADICAL U!
When you’re done with Year One, you start anew with Year Two by paying your tuition of $479.40 for the next year. When you’re done with Year Two, you start anew with Year Three by paying your tuition of $479.40 once again for the next year of school. And so on and so on until you’re done with Year five, and you’ve earned your Masters of Business Design Degree by designing, building, launching and growing your Great Growing Enterprise. Each year only $479.40!! Which means the entire University will cost you less than $2,500! And why in the world are we delivering the world’s most profoundly effective entrepreneurial development inspiration-education-training-coaching-mentoring curriculum for less than most monthly coaching fees? Because this is Michael E. Gerber’s commitment. This is his legacy. To transform the state of small business worldwide. To make it available to every single human being worldwide. To transform the economic development reality of the world, grassroots, real time. Today he’s 82. There’s not much time left. He’s made the commitment to blow your ever loving mind. How cool is that? How so very, very cool?!
No problem at all. You’re exactly who we’re looking for. Provided you have the Will. As Michael E. Gerber has said, time after time after time….”If you’ve got the Will, we’ve got the Way!” As Nike says, “Just do it!” As Michael E. Gerber says, “Just Do It!” So. Just. Do. It.